Sunday 8 July 2007

Why use Auto Responders in your Dating Business?

Learning about autoresponders and email newsletters is the first
step to using them effectively in your business.


** Why Should You Follow Up?


People buy from other people they like, know, and trust.
Unfortunately the web has dehumanized much of the interaction
that went on in a traditional bricks and mortar business. Your
competitor is only a click away regardless of where they are
located in the world.

To build the credibility necessary for someone to whip out their
credit card and make a purchase takes time. Unless you have a
fortune 500 brand it's unlikely your visitors have heard of you
before they hit your site the first time.

Numerous direct marketing studies have shown it often takes
7 or more exposures of a marketing message before a consumer
makes a decision to buy. What's happening as those "7 exposures"
stack up? They are building the credibility, familiarity, and
trust with their audience.

It's not rocket science, but it's a key concept that many website
owners miss. You're extremely smart for utilizing this concept to
increase your website conversion. sssshhh, don't tell anyone
it's our little secret. ;)

** How Autoresponder Follow Up Works

You might think this follow up process is going to be really
complicated, but it's not. It works like this:

- Visitor comes to your website, has an interest or need for
what you have and wants to learn more so they type in their
name and email to a form on your web page.

- The form on your website that we give you automatically
submits the visitors name and email to your list at
AWeber.

- Over a period of days and weeks the follow up messages
that you have pre-configured are automatically delivered
to each confirmed subscriber.

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